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Panasonic's strategy going forward - Yamane presentation


Founder MFT Community

Yosuke Yamane, Panasonic Corporation, Director Imaging Business Unit presented in a YouTube video the future strategy and the new roadmap of Panasonic Lumix cameras. For both, fullframe and MFT.

  • Focus on photography and video
  • New corporate phrase "Motion.Picture.Perfect."
  • New, small F1.8 S-lenses for fullframe (timecode 6:10)
  • New roadmap (time code 7:00)
  • Offer at the same time fullframe cameras and MFT cameras (time code 8:15)
  • GH6 is in development
  • Commitment also after the sale with firmware updates (Kaizen)
  • Webcam software etc.